MadHouse’s new video “You Want More” shot using a hoverboardFebruary 10, 2016
MadHouse have released the video for You Want More, third single from the band’s debut EP on Feb, 10.
The video was shot recently in Milan at the Black Hole Club and. Like for the band’s previous video “Empty Inside”, the whole production was under responsibility of the NY-based company Cloverthree and the director Jacopo Sarno, who used a hoverboard (electric skateboard inspired by a similar tool from the movie Back to the Future) to move the camera. “You Want More is a journey in the mind of those who feel the urge to escape their daily routine” – explains Sarno – “for MadHouse’s frontgirl, Federica, the mean is, obviously, music: the band plays in a surreal scenery – beyond space and time – then the song takes shape in the writer’s subconscious. A symbolic and dry scenography, tight fitting, dynamic camera movements, focus and lights play, are the elements that evoke the absolute need to break the mold. The interpretation of MadHouse is the key to freedom of thought that the video shows. The new technique involved in the making of You Want More is the cinematic use of hoverboard. Cloverthree is among the first productions in the world to adopt this vehicle with a camera.”